Understanding the handwritten note as a marketing and direct mail tool is the first step to using them effectively in your business. Instead of just jotting a note and mailing it to a client or prospect (which is better than 99.9% of other professionals that don’t bother), why not put together a strategic, coordinated marketing plan leveraging their marketing power?
Why Should you send handwritten notes?
People buy from people they know like and trust.
Unfortunately, the 3,000 or so marketing messages that the average American gets hit with everyday has dehumanized the consumer. They are treated as just one of the masses. Your message is no louder, no brighter and no better than your competitors unless you do something special.
To build the credibility necessary for someone to turn over their life’s savings to you takes time. Unless you have a fortune 500 brand it’s unlikely your prospects have heard of you before they hear from you the first time.
Numerous direct marketing studies have shown it takes 7 or more exposures of a marketing message before a consumer makes a decision to buy. (Exposure means that the message has been seen and read. If you send a mass mailer piece or form letter that is trashed and not read, that does not count as an exposure.)
What’s happening during those 7 exposures? They are building credibility, authority, likability and consistency. 4 of the 6 Principles of Influence Dr. Cialdini talks about in his ground breaking research on how people are affected by influence.
It’s not rocket science, but it’s a key concept that many advisers miss. You’re are extremely smart for utilizing the handwritten method to increase the effectiveness of your marketing.
But who has time for writing handwritten notes? I spent 6 hours a week writing handwritten notes when I was making over a $1 million a year in my financial planning practice. Why 6 hours? Because that’s how I built the $1 million a year income! But I know few people would be able to put that kind of time aside which is why I’m so excited about all the fantastic auto handwriting technology to you like that being offered by Quantum Enterprises.
