Have You Googled Yourself Lately?
What happens when you Google your name? You’d better know because your current clients are doing it, your competitors are doing it… and your prospects are doing it. People view the internet and Google as a reliable resource. In fact, they don’t even differentiate between a “known” reliable source like the Wall Street Journal , The New York Times and somebody’s blog… if it says it on the internet… it’s true.
I would go so far as to say that after looking at the entries on the first page of Google, people will feel like they’ve done a thorough and detailed job of researching you.
This can work for… or against you.
Here’s some ideas to make sure what they find makes you look good!
• If you haven’t already, buy your name as a domain. For example, I own www.mikekaselnak.com. If you own your own name as a domain… it’s likely the first place people will look. So you’ve already begun to win the internet public relations game with your prospective clients. You can buy your domain many places… my favorite is www.godaddy.com.
• You can write articles and get them published online. This works well because it also gives you the appearance of an authority. If you are not a writer, you can hire one very inexpensively… just google “ghost writer or articles”. When you have your article submit it to the many sites online that take article submissions like ezinearticles, buzzle, and articles factory.
• Make the rounds on forums, message boards and blogs. If you find a popular blog and post a comment, you could find it on your first page of Google very rapidly.
• And of course, make sure you have a good looking website up and running for your business
These are just a few ways to make sure everyone interested enough in you and your service to look you up on the internet… also, take the next step to give you a call.
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