What!? I bet you thought goals were a good thing, right? Being January you might just be sitting down to make your annual goals… DON’T.
Here’s why as explained by Scott Adams, the Dilbert cartoonist in an interview in Bottom Line Magazine.
Goals take willpower and discipline… both of which can be undermined quickly. Let’s say you have a goal of losing 10 pounds. How easy is it to sneak that extra cookie or skip a workout? Way too easy for most of us.
Instead of goals, focus on systems. Instead of setting a goal of losing 10 pounds, create a system by making sure you never cross the threshold of your home with anything but healthy food. I personally know of people with no will power when it comes to food (namely me) that have lost 10 pounds quickly with this method. If it’s not around, I won’t eat it… if it is, I will.
So don’t set a goal for 2014… make sure you have a system to:
- Get you in front of enough of the right people with no upfront marketing cost
- Close at least 50% of every crappy prospect you get in front of. (NOTE: You are already selling the good prospects… it’s selling the crappy prospects that you are missing right now that will cause your income to jump.)
- Get attorneys, CPAs and Property Casualty Agents to refer their clients to you
There are systems that do all these 3 things. Give us a holler if you want to know more about #1 and #2… but here’s part of the answer to #3—Check out how the system below is getting Property Casualty agents to fill advisors calendars and bank accounts.
