People love their dogs. I mean they really, really, really love their dogs. If you are a dog lover as well… and you want to get in front of ton of new people, consider leveraging that love.
Put together a dog fair. Get the following to participate… it won’t be hard:
- Veterinarian
- Dog groomer
- Doggy daycare
- Pet store
- Pet rescue organizations
See what free services they would offer to get in front of possible new customers.
Do a doggy pageant and invite local celebrities like the mayor, local restauranteurs, business icons (and other Centers of Influence… hmmm, why would this be a good idea?) to act as judges. But, of course you will be the “host” and do a 2-minute commercial before the pageant.
Have refreshments. Doggy treats. How about doggy trinkets with your firms contact info on it? Have banners and literature about your firm available at all key locations.
AND MAKE SURE YOUR LOCAL NEWS OUTLETS KNOW ABOUT THE FAIR!
Do you see how far you could take this? And most importantly… you will meet people with which you share a passion – dogs. Do you really think you wouldn’t find a new client or two? And what about the Centers of Influence that you now know? All while having a wonderful day!
