There has been more and more reporting done on the cost of health care… above and beyond what Medicare pays for, or even LTC costs. Most experts agree out of pocket costs for health care will cost retirees between $170,000 and $270,000.
How can you capitalize on this? Create a “Health Fair.” Approach professionals that cater to health of seniors in your community…
- Ophthalmologists
- Eyeglass stores
- Dentists and Denture makers
- Hearing specialists
- Health clubs
- Bike stores
- Running shoe stores
- Electronics retailers to demonstrate fitness gadgets
- Personal trainers
- Dietitians
- Cooking class teachers
- Local grocery stores
- Banks
- Masseuses
- Clinics
- Chiropractors
- Podiatrists and specialty shoe stores
- Health food stores
- Re-modelers that specialize on age enabling construction
- Senior housing companies
- Gerontologists
- And on… and on
Put together “a fair” at one of their facilities (parking lots work great). Keeping costs low will mean more businesses will participate and in the end, your own cost will be zero.
Have demonstrations… free giveaways… classes… entertainment… free food.
Then have all the businesses advertise the event to their clientele and prospect list. You should also prepare a press release and give all the local papers, TV and Radio stations a call letting them know about the event.
In the end, you can arrange all of this so that the monetary costs are picked up by all the companies participating. You will have made friend with some excellent Centers of Influence and gotten in front of tons of your target market
