You’ve been telling your clients to compound their returns for years… are you doing the same? Do you regularly contact and market to a list of ALL THE PEOPLE YOU’VE EVER TALKED TO ABOUT YOUR BUSINESS?
If not, you are missing the power of compounding your marketing. The #1 reason people give for leaving their advisor does NOT have anything to do with return… instead it is about contact. People that feel like their guy does not contact them enough—leave their guy!
By maintaining contact with all your prospects, you are leveraging your competitor’s biggest weakness… the fact that he likely doesn’t contact his/her clients as much as they’d like.
Because of this, research has found that those who were interested in your message in the past, but didn’t actually become clients… may just need a little more tender, loving contact before they pull the trigger.
So, are you sending monthly newsletters? Do you mail fun postcards just to keep your name in front of them? Do you regularly offer Lunch and Learns or Breakfast Clubs about topics they may be interested in? Do you invite them to your client Thank You Events? Drip, Drip, Drip… and it will pay off.
