Ever had a prospect quit returning your calls? It’s really difficult in today’s world of smart phones, to get hold of a client if they opt out of your sales process and won’t return your calls. So what do you do? Give up?
You get their attention by being different. You do something completely unexpected. You make them smile. Here’s an idea. You can buy boomerangs imprinted with your business info… or better yet, your unique selling proposition… for only $1 or so online (just Google “custom imprinted boomerangs”.
You then send the folks “lumpy mail” with the boomerang and a handwritten note inside. Lumpy mail ALWAYS gets opened because people want to find out what’s inside.
On the hand written note, you say…
“I know we tossed around some ideas for you but you haven’t been back! SoI thought I’d throw out this boomerang for you to hitch a ride back in to see me.” (Then repeat your Unique Selling Proposition (if you don’t have one, check out my free Elevator Speech Manual HERE) and let them know you’d love to at least talk to hem on the phone to answer any questions they have.)
You’ll be surprised by the response. You won’t get all of them to come back… but many will reach out to you to begin the conversation again. Why? Because you made them smile… you were different.
