In order to get a response from your target market, you have to:
- First, understand their concerns… what keeps them up at night
- Make that concern an emotional need
- And, give them a simple solution
If you focus on the retiree market place, a recent study by Ken Dychtwald and Age Wave would be a good place to start. Here’s where retirees place their concerns:
88% Would like to have enough money for peace of mind
74% Want investments that provide guaranteed income
73% Want investments guaranteed to NOT lose value
72% Are concerned about serious health problems
71% Need help understanding Social Security and Medicare
64% Worry about covering LTC costs
60% Worry about NOT being a burden to the family
58% Would like help with inheritance and legacy matters
54% Would like to provide family with income when I die
52% Are concerned about Health care expenses
34% Worry about outliving money
21% Would like an investment with the potential to provide high return, but with higher risk
12% Would like to accumulate as much wealth as possible
