Want a Technique to Get Virtually Everyone to Call You Back?
Do you have a big prospect that won’t call you back? Or did a large case ghost you, instead of coming in to sign paperwork? That can be extremely frustrating.
Here’s how you fix it. Cut a $20… or $50 dollar… or $100 bill in half. The dollar amount would be based on how much you want to land the case. Let them know you’d just like to spend a ½ hour with them to give them the other half. This leverages two powerful human emotions…
- Greed
- A compulsion for completion. We do not like things left undone… movies unfinished… a game unfinished… a list not completed. Being presented with a bill that is not complete really bugs us. It needs to be put back together… the world is not right with the two halves split apart. Silly? Yes, but that’s how most people react!
Or a more humorous use of this technique… Buy an inexpensive walkie talkie set… and mail them one of the walkie talkies and let them know you’ve been trying to reach them but the walkie talkie must be broken and you’d like to stop buy with the other one to check it out.
Great e-mail Mike, I always enjoy your fresh approaches. Keep them coming.