Use email the right way… and you’ll see your business grow leaps and bounds. Use it the wrong way and you’ll drive people away.
Advisers regularly run into the problem of getting ghosted by somebody in the middle of their sales process.
How do you get somebody to call you back? The best way to get people to re-engage with you is to do these 3 things:
- Make them smile
- Provide value… BEFORE you ask for anything
- Make them feel a bit bad for ghosting you
Here’s an example email that would do those things…
![Text Box: Hi Jim and Mary! It still stings a bit that we weren’t meant for each other… but don’t worry, my wife gave me some ointment and a band aid and I’m doing better. 😊
I absolutely enjoyed meeting and working with you and want to at least give you a bit more information that you may find helpful…
• Here’s a link to a resource that could help with the [topic] we visited about.
• I thought you might also find this article that outlines the best approach to do what we talked about
Hope you find it helpful! And oh, by the way… I’m not chasing you away… if you’ve just been too busy to get back to me, please just give me a holler and we can get going again. Sound like a plan?
Sincerely,
[You the adviser]](https://www.mikekaselnak.com/wp-content/uploads/2020/01/Email-Verbiage-1024x535.png)
