After a challenging 2020, it is essential that you come out of the gates in 2021 fast. You have a month to get your business and marketing retooled to make that happen. So, what adjustments are you making?
The most effective way to grow your business is to zero in on what your target market needs… and a “best in class” solution to those needs.
In her book, Turning Silver into Gold, Dr. Mary Furlong identifies the 8 key areas that affluent boomers spend their money on. You should use these to put your mouth, where their money is. Talk to them… market to them… create solutions for them around one or two of these areas.
Top 8 Things Affluent Boomers Spend Their Money On:
- Health
- Travel
- Passions and leisure
- Sexuality and Romance
- Fashion and beauty
- Housing
- Family
- Elder Care
Which of these things is your marketing leveraging? What are you doing that focuses on client health? Are you putting an emphasis on the wrong place?
We see that Family is #7. So, should we be emphasizing estate planning or being able to afford the best health care to slow aging? Get your thinking caps on and think about how you can leverage one of the top 3, then you’ll be well on your way to FINALLY getting your target markets’ attention.
