Facebook is a fantastic way to build your business organically… if you do it right.
Remember, we are talking about your Facebook BUSINESS page, not your personal profile. Do NOT blend the two. Keep them totally separate.
Don’t worry, it is not as complicated as you think to get traction with Facebook. You don’t need to spend hours and hours learning Facebook and all it’s bells and whistles… you can if you want… but even using a few simple tricks with Facebook will go a long way to creating a better presence for you online.
Here’s a great article to get you started!
https://blog.hubspot.com/blog/tabid/6307/bid/24422/the-ultimate-facebook-marketing-cheat-sheet.aspx