Monthly Archives: March 2022

Emotional selling works… but which emotions are the most powerful?

Posted on March 22, 2022 by Michael Kaselnak

Any good salesperson knows that emotions are what motivates people to buy… much more so than logic. So, the question is, what emotion works best to get people to buy from you? Well, lucky for us, smart people (Stanford University) … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

50% of Clients Want This… are You Giving It to Them?

Posted on March 16, 2022 by Michael Kaselnak

According to leading research by HubSpot, more than 50% of clients want to see videos from companies they are considering. There are many advantages to utilizing videos as part of your marketing and branding efforts: As just stated, people want … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

This Tool Can Close Large Cases… it’s been around for hundreds of years… and most advisors ignore it

Posted on March 8, 2022 by Michael Kaselnak

What is the tool? A handwritten note. The year I made $967,000 I sent out over 200 handwritten notes a month. In fact, many of my large cases I credit to those handwritten notes. Not sure of how handwritten notes … Continue reading →

Posted in General | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment