What’s better than free advertising? It’s getting a high-quality 3rd party endorsement!
Do you regularly submit letters to the editor in your local paper? Are you invited to speak about topics on your local TV or radio? Do reporters call you for your opinion? The point is… do you have a Public Relations Plan?
Most advisors I talk to do not. So, if you fall into the category of not having a Public Relations Plan, Hubspot has an excellent guide to help you called, “Guide to Public Relations”.
You can get it here: https://blog.hubspot.com/marketing/public-relations