According to leading research by HubSpot, more than 50% of clients want to see videos from companies they are considering.
There are many advantages to utilizing videos as part of your marketing and branding efforts:
- As just stated, people want them
- Videos are powerful ways to get Google to move your website further up the page
- It’s a great way to provide value
- You can use videos to showcase your Unique Selling Proposition in a way you can’t do it on paper
- Good videos are shared… which is the best form of marketing
So how do you create a good video? Whether you want to create one yourself… or hire someone to help… Simply type — How to create a great marketing video — into Google and you’ll get all the help you need.