I know an advisor that created a phenomenal referral network. As with anything worth doing… it took some elbow grease, but it was well worth it!
He sat down and put together a list of 10 professionals in his small city that he knew and respected. He sent them a letter, and then followed up by phone suggesting that they put together a “Top 100” book for their city. It would list contact information for the city’s top service providers for a number of different professions.
The ticket in for this top listing was for each to find another 10 professionals to be in the book. He then created a nice directory book for each of the “Top 100” and a website that featured all of the members. The cost was shared among all 100 top members… it ended up being a pittance because one member was a printer and the other a web designer!
The entire group promoted the program and the directory. They also made direct referrals to each other. This worked so well that many members reported not having to do any other marketing… And do you want to guess how many financial advisors were in the “Top 100” directory? Yep. One.
