A recent study showed that decision-makers are much more likely to work with someone if that company, or professional, actively supports a cause or non-profit entity. It is a simple measurement of… “Do they care about something other than their profits?”
What works best? Here are the issues Americans want companies to support:
- Education 80%
- Entities that support the poor 80%
- Health and disease prevention 79%
- Clean water 78%
- Environmental protection 77%
- Disaster relief 70%
Where should you put a mention of your support? Everywhere. Your website… your stationary… in your office… on your desk… everywhere.
