Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Want to Get People to Finally Believe You?

People love to see other people’s mistakes… how many people watch America’s Funniest Home Videos or watch funny videos on YouTube?  Heck!  We are almost addicted to watching other people’s mistakes. So, how can you capitalize on this? Show your … Continue reading

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Quiz… Which Way is a Better Way to Spend $1,000 on Marketing?

If someone gave you $1,000 and gave you the choice of… Sending out one postcard to 2,000 people that fit your demographic Sending out a series of 10 cards to 200 people that fit your demographic Which would be more … Continue reading

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Do This and Watch Response Rate Go up by 400%

This technique is absolutely proven to work.  A firm using this technique got a 12% response rate… but that’s NOT the good news… 4.4% actually became appointments in the office!  How’s that for a direct mail response? What did they … Continue reading

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Focusing on These 6 Things Will Put Your Marketing and Sales on Steroids

What makes people do things?  In this 5-page guide, you’ll not only identify the 6 things that get people to do things… but more importantly, how to leverage them to increase your sales and income. Download it here… courtesy of … Continue reading

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Want a Technique to Get Virtually Everyone to Call You Back?

Want a Technique to Get Virtually Everyone to Call You Back? Do you have a big prospect that won’t call you back?  Or did a large case ghost you, instead of coming in to sign paperwork?  That can be extremely … Continue reading

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4 Ways to Make Your Marketing Finally Work

People are hit with hundreds of marketing messages… every.single.day.  How do you cut through the clutter?  You must be different.  Here are 5 ways to do just that… Shock the client and your rival! Have this statement on your website, … Continue reading

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Get in front 52 new people in 2018 for $10 a Week

Need a simple, easy… and cheap way to get in front of people who want to meet with you?  The trick is to spend just a couple of hours a week… consistently… doing a couple of simple and easy tasks… … Continue reading

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Are You Answering the Right Question? This tweak can double your effectiveness

Our prospects are more skeptical than ever. They are hit by hundreds of thousands marketing messages each year… all promising more than the last.  How do you break through their skepticism? A study in Harvard Business Review gives us some … Continue reading

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The Power of a KISS

People returning items is costly, so there has been a lot of research about the cause of all those returns.  Here’s what they found… 50% of all “malfunctioning” products were actually working just fine.  Buyers just couldn’t figure out how … Continue reading

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Light Up Your Christmas with New Business and Happy Clients!

The Holidays are upon us.  What are you doing to capitalize on them?  One thing that I did every Christmas Season is to invite all my clients and prospects on a Christmas lights tour.  It is always a huge hit!  … Continue reading

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