Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

This One Question Tells You Everything You Need to Know About Referrals

Posted on November 17, 2017 by Mike Kaselnak

We all love referrals… they don’t cost anything, and they are much easier to get onboard. So how would you like to predict how many referrals you’ll get next year? Knowing this can help you in a couple of ways… … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Show Your Belly if You Want Your Marketing to Work Better!

Posted on November 8, 2017 by Mike Kaselnak

Show vulnerability… it shocks your prospect. Admit your limitations… talk to the skeptic in your prospect… it is a basic scientific principle of trust. Nobody believes anything is perfect! Remember Volvo’s great sales pitch? “We’re Boxy but We’re Safe” OK, … Continue reading →

“How to pay less than 1% tax on your investment income” Marketing system

Posted on October 30, 2017 by Mike Kaselnak

It’s a lead generation system that shows a client how to pay less than 1% tax on their income. This has been a fantastic lead generation tool both as a stand-alone system and with seminars. There are very few consumers … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

When Prospects Get These… You’ll See Your Callbacks Skyrocket

Posted on October 20, 2017 by Mike Kaselnak

Even with a very targeted list… still, only 10% of people will see an immediate need for what you offer. The other 90% may have a future need, but not right now. So, how do you make sure they are … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

This Mailer Pulled a 50% Response… Not Once, But 6 Times!

Posted on October 15, 2017 by Mike Kaselnak

A lumberyard chain mailed out, to all the contractors and builders in the area, an 11-inch piece of 2×4. On it was a sticker mentioning a drawing for prizes at a local store. It was mailed. Prospects had to RSVP … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

How You Get Them to Move Forward

Posted on September 28, 2017 by Mike Kaselnak

You know you can help them. You can see exactly how you can reduce their fees… reduce their taxes… increase their returns… or maybe all three! And yet they hesitate. They don’t know if they want to move forward with … Continue reading →

Posted in General, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Here’s One to Get Your Letters Read…

Posted on September 20, 2017 by Mike Kaselnak

In the age of 140 characters and Twitter, many people will see a letter on letterhead and just give it a once over before chucking it. How can you slow them down and actually get them to pay a little … Continue reading →

Get People to Return Your Calls!

Posted on September 11, 2017 by Mike Kaselnak

Have you ever had a situation where you have tried and tried to get hold of someone, but they either won’t answer or call back after a voicemail? Try tickling their funny bone. I’ve used a version of this a … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, financial advisor, financial marketing, Lead Generation, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

What Are the 3 Things People Need BEFORE They Buy?

Posted on August 30, 2017 by Mike Kaselnak

Validation Reciprocity Safety Validation—People want to know they are doing the right thing. There are a number of ways you can help alleviate this worry. The best thing to do is to give them a case study like their personal … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

This Is How You Can Guarantee Your Client Fortune

Posted on August 21, 2017 by Mike Kaselnak

How would you like to get people to your website? Here’s an idea you could use in many ways, which I’ll discuss in a second. Go to the internet and Google – Custom Fortune Cookies – and you’ll find many … Continue reading →