Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

On Your Marks… Get Set… Go!

Posted on August 10, 2017 by Mike Kaselnak

Timing is everything. How’s your timing? There are events in the news that cause large amounts of money to move quickly. Do you have a plan to capitalize on them? Are you ready with an email or postcard to zip … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Host a Happy Hour… get an unending flow of great prospects forever

Posted on July 28, 2017 by Mike Kaselnak

First, find a fun, outdoor place with great happy hour appetizers. Second, put together a list of professionals that share similar clients (CPA’s, Lawyers, Realtors, Mortgage brokers, podiatrist, chiropractors, dentists, etc.). Now, invite them to the happy hour! You want … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Host an Event for Free

Posted on July 21, 2017 by Mike Kaselnak

This is for you to get your clients to bring their friends to meet you. You can do it at a number of different places, but one that I like is at a golf course. Here’s why. Many golf courses … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

7 Easy Ways to Get Quoted in Your Local (or even National) Media!

Posted on July 14, 2017 by Mike Kaselnak

It’s always great to be able to put “As seen in…” on your website, marketing, etc. So how do you get quoted? There are many ways to do this effectively, but my favorite is to be the contrarian. Simply write … Continue reading →

Posted in General, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

The Magical Words to Get Your Press Release Published

Posted on June 26, 2017 by Mike Kaselnak

Marketing expert Jeffery Dobkin gives excellent advice on how to get some free advertising through press releases. Here’s what he recommends… Call the reporter or editor of the periodical you are targeting and ask them, “Are you the person I … Continue reading →

Aloha Summer Income!

Posted on June 16, 2017 by Mike Kaselnak

Aloha can be a greeting or a good-bye. Let’s make this summer a greeting to profits instead of a good-bye. Here’s one way to do it. Have a Client/Friends and Family of Clients/Prospects Luau! People want to have fun in … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Simple Way to Get Referrals

Posted on June 12, 2017 by Mike Kaselnak

Here’s a terrific way to get a new client talking about you…AND what you do. When a client comes on board, send a big bunch of brightly colored balloons thanking them for becoming clients—to their workplace. No logo… no advertising… … Continue reading →

Excellent Whitepaper to set yourself apart from your competition

Posted on May 25, 2017 by Mike Kaselnak

One of the top concerns for people age 55+ is health care in general… and long-term care specifically. I’ve created a whitepaper called, “10 Secrets Your Long-Term Care Salesperson Won’t Tell You.” You may use it for both prospecting and … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

What does your envelope look like?

Posted on May 19, 2017 by Mike Kaselnak

You should treat envelopes as mini-billboards. It’s what people first see. Make sure you are communicating right from that first look. Here are some points to keep in mind: I know you love the name of your company and your … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, Michael Kaselnak | Leave a comment

How to make sure your Whitepaper is powerful

Posted on May 12, 2017 by Mike Kaselnak

Whitepaper expert, Gordon Graham, identified the following criteria to make your whitepaper as effective as possible: It cannot be one-size-fits-all. You must identify a single need or specific target, market and address that one need or market. Do NOT put … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment