Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Meet in a Surprising Place!

Posted on October 11, 2016 by Mike Kaselnak

People remember different.  They seek out different.  So, if you want to get in front of a group of people, try something different.   Restaurants are worn out, expensive and boring.  Why not try something different?  Try “destinations.”  Places where people … Continue reading →

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This Sales Letter Netted 4 Big Clients

Posted on September 28, 2016 by Mike Kaselnak

In today’s “Don’t have time to read no sales letter” environment… it is still possible to grab someone’s attention and get them to call you. Here’s an idea from an advisor I know who closed 4 big cases using it.  … Continue reading →

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This Tool Can Close Large Cases… it’s been around for hundreds of years… and most advisors ignore it

Posted on September 20, 2016 by Mike Kaselnak

What is the tool?  A handwritten note.  The year I made $967,000 I sent out over 200 handwritten notes a month.  In fact, many of my large cases I credit to those handwritten notes.  Not sure of how handwritten notes … Continue reading →

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3 Ways You’ve Never Thought About to Leverage Morningstar for More Sales

Posted on September 12, 2016 by Mike Kaselnak

We’ve all used Morningstar for years… but you’ve probably never seen it used this way!  I suspect it’s almost the polar opposite to how you’ve been using it.  Find out how leveraging just 3 obscure parts of the Morningstar can … Continue reading →

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Bump People into Your Office

Posted on August 30, 2016 by Mike Kaselnak

This is probably the most off the wall and successful marketing I’ve ever seen.  The advisor spent $4.00 with Vistaprint… and made over $120,000 (and counting because it’s still working).  What did he do? He came up with a great … Continue reading →

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Become an instant EXPERT!

Posted on August 23, 2016 by Mike Kaselnak

We’ve all done it… we go to YouTube to figure out how to do something.  It’s truly hard to beat a YouTube video when it comes to learning something really fast.  So what do YOU know… that your best client … Continue reading →

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Simple Guide to Having People in Your Area Find You Online

Posted on August 15, 2016 by Mike Kaselnak

Almost nothing is better than having someone find us online.  It’s free.  It means they are actually looking for help.  And they are reaching out to us… instead of us reaching out to them.  That means they are already leaning … Continue reading →

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What’s the Best Way to Get in Front of Business Owners?

Posted on July 27, 2016 by Mike Kaselnak

Business owners are busy.  They don’t have time for small talk.  They want you to get to the point… “What can you do for me?” So what is the best way to demonstrate what you can do for them?  The … Continue reading →

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Make Clients AND Prospects Happy by Asking These Two Simple Questions

Posted on July 20, 2016 by Mike Kaselnak

What do people really think about you and how you treat them?  Are there weak spots?  Are there strong traits you could trumpet?  A simple two question survey will tell you just that.  You’ll get more clients to answer the … Continue reading →

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10 Inexpensive Ways to Bring in New Business

Posted on July 13, 2016 by Mike Kaselnak

Before you do anymore marketing… it’s essential that you spend time coming up with a Unique Selling Proposition or Elevator Speech.  If you don’t know what makes you different from your competition… people have no reason to come to see … Continue reading →

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