Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Whoa… Whoa… Whoa! Don’t let them put that away!

Tax season is done… or is it?  Now is the time to approach people about their 1040’s.  You can find all sorts of benefits (tax savings) that is for your client … and for youself (new sales), in a client’s … Continue reading

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Are You Barking Up The Right Tree?

People love their dogs.  I mean they really, really, really love their dogs.  If you are a dog lover as well… and you want to get in front of ton of new people, consider leveraging that love. Put together a … Continue reading

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18 Page “How-To” Marketing Manual Shows How to Use the Science of NeuroMarketing to Get People to Buy From You

Neuromarketing is a new field of marketing research that studies consumer’s cognitive interaction and their response to marketing stimuli. This 18 page marketing manual walks you through how to implement it in your practice. This manual is free to you, … Continue reading

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The Eyes have It!

I conducted an advanced training with a group of 15 of my top advisors. They all had incomes of between $300,000 to $700,000… so they were certainly no slouches. One of the exercises we did was to videotape them conducting … Continue reading

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You Scratch My Back… I’ll Scratch Yours

How many dentists are there in town? How many jewelers? How many plumbers? Landscapers? Dry Cleaners? Lots. You can do business with whoever you want, can’t you? How many of those people have you asked to return the business you … Continue reading

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What’s Your Modus Operandi?

Want more spare time?  Want fewer mistakes?  It was proven three years ago that when the most highly trained professionals in this country (surgeons) started using checklists, mistakes and accidental deaths both dropped by ½…  And surgery times plummeted.   Now … Continue reading

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Want to Write A Lot More Business Next week… than you did this week? Do these 2 simple things.

For years Selling, Telling, Preaching and Teaching has helped salespeople make a living.  And if you want to just “make a living” I guess you can continue to run your meetings that way.  However, if you are ready to really … Continue reading

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Caution: To clarify… this is not the same recycled BS that every Guru brings up on the topic of referrals.

How would you like to bring in 50 high quality referrals a year?  The Royal-Loyal system does just that.  It requires some work… but very little money… to get you in front of the best possible prospects… your clients’ referrals.  … Continue reading

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Get Your Dentist to Refer a Bunch of People to You!

I know an advisor that created a phenomenal referral network.  As with anything worth doing… it took some elbow grease, but it was well worth it! He sat down and put together a list of 10 professionals in his small … Continue reading

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This Prospect Will Make You a Ton in 2015 (Hint: They are all around you!)

Crappy prospects… plate lickers and tire kickers… people with plenty of money but they love their advisors… Do-it-Yourselfers… I LOVE THESE PEOPLE! The day you learn the trick to turning these crappy prospects into your clients… with all of their … Continue reading

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