Author Archives: Mike Kaselnak

Sometimes it’s hard to get clients to get off the dime.  Why not ask them this question… “What’s more important… rate of return or order of return?” You will most likely get a blank stare back.  Then walk them through … Continue reading →

There is only one kind of advertising that’s better than free… it’s where the paper makes you look like you are an expert AND it’s free.  I’ve been using this little advertising technique for years and it’s worked wonders.  I … Continue reading →

Ever wonder what a guy that makes over $1 million a year as an advisor does to get in front of and close all those people?  Watch this 45 minute video that walks you through 13 things that will cost … Continue reading →

Nobel Prize Winning Economist Daniel Kahneman single handedly launched a whole new genre of economic study… Behavioral Finance.  In his book “Thinking, Fast and Slow”, he talks about how both emotional and deliberative thinking figures into the client-advisor relationship… I … Continue reading →

Many of us have a strong presence in our church or synagogue.  We have friends where we worship and there are people there that we know we can help… but it can be extremely difficult to approach them about business.   … Continue reading →

Consumer Reports recently reported on a study by Sullivan and Northstar Research Partners.  They interviewed 1,800 investors with more than $100,000 invested with their advisor. A full 40% of them said that they wouldn’t think twice about leaving their current … Continue reading →

Did you see this tiny factoid hidden in a recent news article in MSN Money?  It will allow you to easily pick up lots and lots of new money in the next couple of months… Investors moved an average of … Continue reading →

There is so much information out there on branding and target marketing… but what actually works? Of the following list, which strategies do you think would be the most successful? Dominant local firm Niche marketing firm Technical specialty firm Local … Continue reading →

I have a handful of advisors that swear by the following method to create referrals like clock-work every month. It’s a client birthday or retirement party.  They just choose one client a month and throw them a little luncheon.  The … Continue reading →

When advisors find out I make over a million dollars a year as an advisor in Rochester, MN… they jump to the conclusion I work with doctors because the Mayo Clinic is here.  Nope… not a single doc in my … Continue reading →