Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

How to Fill Your Calendar Next Month by Leveraging This Recent Study’s Findings

Posted on May 22, 2013 by Mike Kaselnak

A study of 2,000 recent retirees featured on Journal of Financial Planning’s website reveals a few tidbits you can use to close a lot more business in a hurry… if you pay attention. And pay attention you should with over … Continue reading →

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This 8-minute video illustrates the most effective advertising is FREE!

Posted on May 17, 2013 by Mike Kaselnak

What’s the best prospect? A referral. Then why after hundreds books and thousands of articles that have been written on referrals, are we still not able to get more referrals than we do? Simple, because we don’t give our clients … Continue reading →

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Here’s How the Guinness World Record Holder For Best Salesman Created a Huge Business

Posted on April 30, 2013 by Mike Kaselnak

Joe Girard, the World’s Greatest Salesman according to The Guinness Book of World Records built his business almost exclusively by using business cards. He came up with all sorts of unique ways to get them out there. He went through … Continue reading →

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4 phrases prospects need to hear you say

Posted on April 10, 2013 by Mike Kaselnak

It’s harder than ever to find new clients today, isn’t it? First, the Internet’s made it easier to comparison shop. Then, the economy made investors more guarded when making investment decisions. Bottom line: If you don’t look and sound completely … Continue reading →

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How to Land a Whale for 50 cents

Posted on March 28, 2013 by Mike Kaselnak

New studies have shown that in our business, relationships really matter… especially to the affluent. While everyone in our business is trying to build relationships through social media like Facebook and LinkedIn, I decided to try some old-fashioned relationship building. … Continue reading →

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Social Media is the Best Way to Build Your Business… NOT!

Posted on February 28, 2013 by Mike Kaselnak

There’s lots of marketers, articles and websites pitching Social Media marketing for advisors. Sorry, but the numbers suggest it just doesn’t work for the financial industry. Don’t believe me? Then believe your colleagues. The amount of advisors using Social Media … Continue reading →