Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

You Win… When They Win

Posted on October 12, 2020 by Mike Kaselnak

How do you get prospects’ attention? The media’s attention? Think about running a contest. People love to show people how good they are at things. A contest generates excitement and can easily get picked up by the media and get … Continue reading →

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Hello? What Happens Next Can Make or Break the Sale

Posted on October 9, 2020 by Mike Kaselnak

The use of cell phones and voice mail in today’s world can sometimes make you wonder if you’ll ever talk to a person live, ever again. This reality can often lead to you having a sense of complacency. And when … Continue reading →

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How You Can Increase Response Rates to 3.2%

Posted on October 2, 2020 by Mike Kaselnak

How you can use the same Tipping Point, Hush Puppy shoes utilized, to sell 400% more shoes in just one year. I used it to make $360,000 from referrals alone. Get the white paper, “Increase Your Income by $360,000 a … Continue reading →

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Latest Science on Selling via Video Conferencing

Posted on August 14, 2020 by Mike Kaselnak

COVID-19 has changed how we market and sell… maybe forever. Have you changed? Have you honed the new skills necessary to succeed? If you want to see what the newest research tells us about selling and marketing via video conferencing… … Continue reading →

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What 2 Magazines Have the Largest Circulation in the U.S.?

Posted on August 4, 2020 by Mike Kaselnak

AARP The Magazine and AARP Bulletin have over 22 million subscriptions. Number 3? Costco Connection at 13 million… and number 4 is Better Homes and Gardens at 7 million. What do 3 out of those 4 have in common? Their … Continue reading →

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What are the Top 5 Things People Use to Decide Whether to Engage Your Service… or Not?

Posted on August 1, 2020 by Mike Kaselnak

In recent research, buyers of professional services were asked, “What are the most important things consultants and professionals can do to influence whether you work with them or not?” Their answers were surprising… 36% Said Communication 22% Said being Effective … Continue reading →

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They downsize… you upsize

Posted on July 14, 2020 by Mike Kaselnak

One of the best ways to grow your business is to put yourself between a client and the transfer of money. Here’s a great example of how to do that. Many empty nest baby-boomers are considering downsizing to a more … Continue reading →

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Sell Independence to Women Boomers

Posted on July 10, 2020 by Mike Kaselnak

According to Barron’s, what percentage of women leave their advisor when their husband dies? Over 70%. That is important for two reasons… you don’t want your clients to leave you at their husband’s death… and it opens up a huge … Continue reading →

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People Remember People Who Make Them Smile

Posted on July 2, 2020 by Mike Kaselnak

If on a date… the only thing you talk about is sex… what does the girl or guy know about you? If the only thing you talk about with a client or prospect is money… what do they know about … Continue reading →

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It’s Working… even when it’s not working

Posted on June 8, 2020 by Mike Kaselnak

This is from one of my favorite marketing authors, Jay Levinson and his book Guerilla Marketing. He quotes Thomas Smith, one of the first people that looked at advertising as a science in 1885. “Think of this when you consider … Continue reading →

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