Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

3 Things to keep your mail out of the junk mail pile

Posted on April 5, 2009 by Mike Kaselnak

The last few months we have been talking about getting more return on your marketing budget by using a series of mailings or more than one type of media. Now let’s talk about how to format your direct mail. There … Continue reading →

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Multiple-multiple = Success

Posted on March 20, 2009 by Mike Kaselnak

Last time we talked about when you have multiple contacts with your prospect or client base your success rate goes up exponentially.  You will get a higher response than just the number of contacts would explain. If you send out … Continue reading →

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3 tips to high response lead generation

Posted on January 16, 2009 by Mike Kaselnak

What do you need to get a high response to your lead generation and client mailings? It ends up being three things: A good headline that is addressed right at your target market A good FREE offer Multiple mailings I’ve … Continue reading →

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How to make sure people WANT to hear your Marketing Message

Posted on January 2, 2009 by Mike Kaselnak

I hear so many sales persons tell me that they never get a good response rate from their direct mail.  When I ask them what they have been sending it is anything from seminar invites to product offers to “form” … Continue reading →

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Be “Unprofessional” and watch your business soar!

Posted on December 18, 2008 by Mike Kaselnak

The “2 cent stamp card” was a huge success.  We have had user after user tell us that their phones have been ringing off the hook and that one, two and up to 5 clients or prospects have called them … Continue reading →

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There is more than one way to skin the marketing cat

Posted on December 4, 2008 by Mike Kaselnak

As marketing becomes more difficult, you need to get more creative.  Quit throwing money at the problem and start thinking outside the box.  Prospects are throwing junk mail away, they are not attending seminars, they Tivo their TV so they … Continue reading →

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Market Like an Egyptian

Posted on November 21, 2008 by Mike Kaselnak

The most powerful marketing tool has been around for thousands of years and is largely ignored. It has been utilized since the time of the Egyptians.  You’ve been using this kind of marketing since you were old enough to write…Dear … Continue reading →

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Home made leads cost less and make more

Posted on November 21, 2008 by Mike Kaselnak

I am bombarded with lead offers daily…Join us and we’ll give you free leads (I can get free “leads” right out of the phone book)…We will get you a 10% response rate (ask them about their guarantees of a 10% … Continue reading →

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The 10:1 Ratio to Riches and the Use of the Handwritten Note for Prospecting

Posted on November 7, 2008 by Mike Kaselnak

You can use handwritten notes for prospecting in two ways.  Immediate results or Great results.  What do I mean by that?  As in anything, the best results require a little extra effort.  But sometimes we need results right now regardless … Continue reading →

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Once is not enough

Posted on October 6, 2008 by Mike Kaselnak

There is a gospel rule of marketing that amateurs ignore…Giving up too soon. What am I talking about?  There has been study after study showing how many times you need to touch or contact a prospect client or lead to … Continue reading →

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