Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Use the 6 Principles of Influence to make marketing easy

Posted on September 12, 2008 by Mike Kaselnak

I am often asked for the names of books I read or would recommend.  One that is always near my desktop is Dr. Cialdini’s Influence: Science and Practice.  It is a quick read but will give you years of education … Continue reading →

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This one marketing problem can put a strangle hold on your business

Posted on August 25, 2008 by Mike Kaselnak

The biggest marketing problem most professionals have is…Getting stuck.  Stuck in the muck.  Stuck in the muck that sucks them down into sameness.  They cannot take the step to do something different then either they have been doing or someone … Continue reading →

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How does your Marketing measure up to the top advisor’s?

Posted on August 19, 2008 by Mike Kaselnak

I get the question over and over.  “What is the most important thing to do to build a successful practice?”  I’ve been saying the same thing over and over, great marketing.  But most people go, “Oh.” They want a more … Continue reading →

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Common courtesy is money in the bank

Posted on August 6, 2008 by Mike Kaselnak

Guys and gals, I just got off the phone with someone that insisted I communicate through some sort of instant messaging on the computer.  How idiotic!  What would have taken less than a minute to communicate on the phone took … Continue reading →

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Good Leads are MADE not Born

Posted on August 4, 2008 by Mike Kaselnak

What is the Difference Between a Good Lead and GREAT LEAD? It’s as easy as: “They don’t care how much you know until they know how much you care.” Great Leads contain the answer to: How does your Mother know … Continue reading →

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Chase referrals first…leads second

Posted on July 30, 2008 by Mike Kaselnak

As financial planners we constantly let our clients know how important it is to plan.  Well it’s time we took some of our own medicine when it comes to referrals.  Planners know that referrals are the life blood to a … Continue reading →

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6 Lead Generation insights for 2008

Posted on July 28, 2008 by Mike Kaselnak

I’m always on the prowl for marketing techniques that are working for our clients. Those ideas may be new or maybe old with a new twist and sometimes even old and nearly forgotten as we’ve found lately. It never ceases … Continue reading →

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Satisfied clients will kill your business

Posted on July 23, 2008 by Mike Kaselnak

Hey everyone!  Horsesmouth.com, which in my opinion should be one of the top resources of every financial adviser, had a great article about the power of handwritten notes by Jim Domanski.  It’s great to see so many top consultants like … Continue reading →

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Directly affecting Mail

Posted on July 21, 2008 by Mike Kaselnak

We have all experienced the onslaught of junk mail, but is direct mail dead?  Dead?  No.  Ailing?  Maybe. Still according to the Direct Marketing Association, each $1 spent on Direct Mail made on average $11.65.  Now there’s the catch…”on average.”  … Continue reading →

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The Best Referrals are the one’s you don’t ask for

Posted on July 16, 2008 by Mike Kaselnak

There are hundreds of referral systems out there. All of them revolve around asking for referrals…ASKING FOR REFERRALS DOESN’T WORK! Not because people won’t give them to you (most won’t…I know I don’t give referrals when asked.) The real reason … Continue reading →

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