Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Get an Immediate Boost in Your Seminar Marketing

Posted on April 4, 2019 by Mike Kaselnak

Back in the late 1990’s and early 2000’s I’d tell my advisors to send invites and newsletters via email… because people were getting inundated with junk mail in their postal mail boxes and they didn’t get much in their email … Continue reading →

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How to Find and Meet the Best-Connected Person in the Room

Posted on March 18, 2019 by Mike Kaselnak

The best way to grow your business through referrals, quickly, is to work with highly connected people. The problem is, those people aren’t always easy to spot. It’s not necessarily the most “powerful” person in the room. The best-connected person … Continue reading →

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Are You in Danger?

Posted on March 15, 2019 by Mike Kaselnak

Matt Oechsli, president of Oechsli Institute conducted a study to find the top 6 reasons affluent investors leave their advisor. This information can be used two different ways. 1) Make sure you do not suffer any of these 6 sins, … Continue reading →

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Pictures Paint a Thousand Words

Posted on March 8, 2019 by Mike Kaselnak

Concepts can be hard to explain. Points of view can be hard to explain. Getting people to change can be hard to do. If you are looking for a laser that will cut through “hard to do”, look to simple … Continue reading →

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Here’s How You Get Your Client’s CPA’s to Refer More People to You

Posted on February 21, 2019 by Mike Kaselnak

Referrals are great… but referrals from CPA’s are golden! Wouldn’t we all like more of those? As with any referral, you should start with a person that both parties share. In this case it would be… your client… that you … Continue reading →

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Eggselent Idea!

Posted on February 15, 2019 by Mike Kaselnak

Do you have a great idea you’d like to share with a big prospect… but they won’t give you the time of day? Here’s how to fix that. Big hitters are interested in good ideas… that’s how they became big … Continue reading →

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Extra! Extra! Read All About It!

Posted on February 8, 2019 by Mike Kaselnak

Want a truly effective… and inexpensive way to market? Look no further than your local paper. Subscribe to all your local papers, big and small. Then, start reading them with the purpose of identifying people with whom you’d like to … Continue reading →

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5 Myth’s of Financial Advice Marketing

Posted on January 17, 2019 by Mike Kaselnak

Flawless work is enough—NO! Flawless work is expected! It’s the bare minimum. If you think that delivering outstanding results will attract new customers, you are sorely mistaken. It will keep your current clients happy, but will not attract new ones. … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Solve the Puzzle of Getting that Big Hitter to Respond

Posted on January 10, 2019 by Mike Kaselnak

Do you have one person or a group of people that if you landed them… it would be a huge boost to your business? If you are willing to invest a little effort and 6-weeks of your time… here’s a … Continue reading →

Posted in Client Referrals, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Double Your Response Rate with a Tool That’s Sitting on Your Desk

Posted on January 3, 2019 by Mike Kaselnak

Want a simple way to double the chance somebody will respond to your letter or request? Then capitalize on the fact that people need to feel they are getting personal attention. In several tests (neurosciencemarketing.com), it was found that when … Continue reading →

Posted in General, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment