Author Archives: Mike Kaselnak

About Mike Kaselnak

Michael Kaselnak is considered one of the top marketing and sales experts in the financial services industry. He has personally mentored over 300 financial advisors in the past 10 years. These financial advisors saw their average production increase by 62%. Many saw increases of over 300 percent. He writes articles that have appeared in many mainstream magazines and has written the popular report 300 Financial Headlines that sell.

Want a terrific AND totally compliant way to use testimonials?

Posted on December 13, 2018 by Mike Kaselnak

We all know testimonials are VERY effective… but Registered Reps have to be very careful about using them… and RIAs aren’t allowed to use them at all… OR ARE THEY? You should have a small group of client Ambassadors that … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Get Your Mail Read… and, make a killer case for your offer

Posted on December 10, 2018 by Mike Kaselnak

Advisors have two problems… their marketing is ignored by great prospects… and the few that look at it are not impressed. You can solve both problems with a little ingenuity. Combine 3 things: Technology Personalization And expand your message with … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Make it really “Sticky”

Posted on December 4, 2018 by Mike Kaselnak

Business cards are a waste of money… UNLESS you make them sticky (more about that in a second). Think about it… what percentage of business cards do you hold onto. Okay, now divide that number by 10… and that’s the … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Grab Your Prospects by the Nose

Posted on November 26, 2018 by Mike Kaselnak

Do you want people to actually keep your mailers, letters and postcards… instead of throwing them away? And maybe even share it with their friend, neighbor or relative? Because… the longer they keep it around… the more likely they are … Continue reading →

Unique Invitation Gets Investors Attention

Posted on November 14, 2018 by Mike Kaselnak

If everyone’s marketing looks the same… you are going to get diminishing returns on your marketing. You’ve GOT to do something different to catch people’s eye. That’s why I love this mailer! It taps into what’s happening in the news… … Continue reading →

Quick Way to Boost Inquiries from Your Website

Posted on November 7, 2018 by Mike Kaselnak

There is a simple, easy and free way to move yourself up the search page for when somebody searches for financial help online. What do you do? You simply put your address on every single page of your website… not … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial marketing, Lead Generation, Leads, marketing, Mike Kaselnak | Leave a comment

More than Triple Your Prospects Rate of Return… INSTANTLY

Posted on October 25, 2018 by Mike Kaselnak

Most brokerage cash accounts are paying 0.1 to 0.3% interest. It is very simple, even in the low interest rate environment that we are in to find an FDIC insured savings account paying around 2% interest. Presto! You’ve given them … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Package Your Offer the Right Way…literally

Posted on October 23, 2018 by Mike Kaselnak

It is more and more difficult to get people’s attention… and if you don’t get their attention, you aren’t going to be able to show them how much what you offer, can help them. So, why not package your offer … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Sing for Your Sale

Posted on October 18, 2018 by Mike Kaselnak

Have you ever had a prospect ghost you after saying they wanted to move forward? After a few polite, professional voicemails are you starting to get the feeling they are avoiding you? You’ve got to do something to get their … Continue reading →

8 Ways to Get More People to Respond to Marketing

Posted on September 25, 2018 by Mike Kaselnak

You should keep these 8 things in mind with all your marketing: Make it easy for people to respond. Allow your prospects to respond by phone, text, email, mail… or even walk in for your offer (whitepaper, free report, etc.) … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment