Author Archives: Michael Kaselnak

If you have this ONE thing… there has never been a better time to get your message out there

Posted on September 22, 2020 by Michael Kaselnak

There has NEVER been a better time to advertise than right now… IF you have a Unique Selling Proposition that works.  There are so many places you can post your USP for free!  Local chat rooms… neighborhood blogs… church bulletins… … Continue reading →

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How to Write an Effective Postscript

Posted on September 17, 2020 by Michael Kaselnak

Studies show that people read the salutation first… and then skip to the bottom and read the p.s.  So it is essential that you write a powerful post script.  Your p.s. should refer to your most bewitching benefit, and your … Continue reading →

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Does Marketing Have You at Your Wits End? Grandma’s Favorite Tool Will Get You in Front of People

Posted on September 3, 2020 by Michael Kaselnak

Is this a cure-all?  It requires work… both mental and physical… and many advisors are allergic to both.  But… if you are willing to put in the effort, this tool works!  How well?  Here are the numbers you should work … Continue reading →

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Send This Letter and You’ll Start Collecting CPA Referrals

Posted on July 31, 2013 by Michael Kaselnak

The Holy Grail of referrals is the CPA referral.  I used this letter to bring in 5 or 6 CPA referrals a year.  Now you might think 5 or 6 new clients isn’t much but guess what kind of clients … Continue reading →

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How to Sell “Psychically”… Really! The Power of Confidence

Posted on July 16, 2013 by Michael Kaselnak

This is an amazing study.  I think we all know the importance of being confident but read this study: A company set up “secret” dummy offices, manned by company personnel. The company then had new salespeople go out on 5 … Continue reading →

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WOW! Are You Riding this Marketing Wave?

Posted on September 27, 2012 by Michael Kaselnak

I’m getting reports from a handful of advisors across the country that they are having fantastic success using Social Security planning as a marketing tool.  People are really interested and are chomping at the bit to get into see these … Continue reading →

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The Gift that Keeps Giving

Posted on September 18, 2012 by Michael Kaselnak

We are entering the “germ” season and with it all the news stories about the flu and all the other bugs.  What better gift to give to your clients and prospects than a personalized hand sanitizer.  As you hand it … Continue reading →

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What one little tool gave this salesman the Guinness Book World record for sales

Posted on September 10, 2012 by Michael Kaselnak

Joe Girard sold 13,001 cars in 12 years…and all of them to individuals!  Not fleet sales. That’s more than 3 cars a day! How did he do it? Lots of different ways (which is a lesson in and of itself) … Continue reading →

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Top 10 Lead Generation Mistakes Financial Professionals Make

Posted on August 17, 2012 by Michael Kaselnak

Making it about you.  People don’t care about your logo…name…or accomplishments…They care about themselves and their own problems.  So, what do you think should be prominently placed on all of your marketing?  Your Logo? Or how you are going to … Continue reading →

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Doctor Who

Posted on August 7, 2012 by Michael Kaselnak

Many advisors are looking to build a practice of high-income professionals.  How do you do that? If you would like a step-by-step guide on a successful Physician (high-income) marketing program, simply email support@5QGroup with the subject line “Physician and Professional … Continue reading →

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