Author Archives: Michael Kaselnak

A really easy way to get a conversation going with your target audience is to curate quality content from other sources, be they online, magazines, podcasts, or blogs.  It’s completely OK to borrow content from other sources as long as … Continue reading →

If you are looking to finally get people seeking and interacting with your website, the best way to do that is to have a retirement calculator available on your website.  You could opt for straight, plain retirement calculator… or better, … Continue reading →

First, why do you need an effective Unique Selling Proposition? Just as we mentioned in our previous article, you need to cut through the clutter… and a great USP does that. Here are the 4 characteristics of an effective USP: … Continue reading →

Property casualty agents are under attack from Progressive, Geico, USAA, Liberty Mutual, etc.  Everywhere people look, they are getting hit with commercials about DIY insurance companies.  Property Casualty agents are dying a death of a thousand cuts. You can help … Continue reading →

How do you get attention in today’s crowded environment?  The average American is bombarded with over 3,000 messages a day via TV, the internet, billboards, radio, etc.  How do you make your message heard?  Say something CONTROVERSIAL! Even better, say … Continue reading →

Fall is just around the corner.  What are your plans to leverage it to bring in more business?  This article from NerdWallet gives you 10 ideas that you can use to infuse your marketing with fun and brilliance.  Using current … Continue reading →

The new science on goals is that they are not only ineffective… but can be really destructive to success.  But… there is something that you can replace goals with that has proven very effective. Watch this video on how to … Continue reading →

You could financially improve the lives of virtually anyone who walked through your doors.  But how do you get them in?  How do you get them to respond to your marketing?  Well, the first step is to figure out why … Continue reading →

Providing value BEFORE you ask people to invest with you is by far the most effective way to bring in new clients.  The good news is that it costs you nothing to provide that value.  Your value is your expertise. … Continue reading →