Author Archives: Michael Kaselnak

Want one of the cheapest yet most effective ways to brand yourself and increase your business?  Use the thing you do every day… countless times. Use your email signature. What does your email signature look like?  How are you using it … Continue reading →

I lied to show you that it works… Top 10 Lists… and for that matter, any list grabs people’s attention.  They can’t help it! Come up with a steady flow of top 10 lists: And it doesn’t need to be … Continue reading →

You are walking down the street when you come upon two homeless people.  Both hold signs, but the message is different on each: Would you treat or think about these people differently?  Which would you be more likely to give … Continue reading →

Your hot prospect ghosts you.  The deal you thought was closed gets stalled.  That terrific referral just will not respond to you.  We’ve all been there. So, how do you get these people moving and taking action again?  Watch this … Continue reading →

Our moms taught us to give before we get.  Ends up, that’s great advice for your business as well.  So, the question is how much should we give before expecting reciprocation?  Obviously, that varies from person to person.  Many advisors … Continue reading →

Summer is almost upon us.  Are you ready to capitalize on it and bring in more business… while having a great time? Every summer I hosted a client/prospect BBQ, and I always made way more money back than the cost … Continue reading →

Like it or not… more and more people are deciding to handle their own money.  However, they are still OK with seeking what they see as free advice whenever they can.  They will come to your seminar… respond to your … Continue reading →

Would you rather have 100% of nothing… or 50% of something good?  I hope you said, 50% of something good.  If that is the case, then you just might be sitting on a ton of new business. I had a … Continue reading →

Artificial intelligence and more specifically ChatGPT has been all the rage in the news lately.  It’s writing children’s books… taking law school entrance exams… and just about any other task people are throwing at it. What it is doing is … Continue reading →

You want more clients and referrals?  Then you better look different than all of your competitors.  So, with that said… what do you offer or what value do you provide to your clients that your competitors are not offering? My … Continue reading →