Category Archives: Client Referrals

What do you do when they say, “Put it in the mail”?

Posted on April 2, 2018 by Mike Kaselnak

How many times have you put things in the mail to a prospect… and had it turn into business? Most times? Or not so often. When the prospect wants it in the mail instead of meeting with us… we know … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | 1 Comment

I’ve Been Asked to Speak and I Don’t Have a Presentation!

Posted on March 6, 2018 by Mike Kaselnak

Many good advisors are asked to speak to groups. They don’t always give you a lot of time to prepare… and they all have different time limitations and topics they want covered. So, how do you put together a good … Continue reading →

Try this simple thing (next time) at your Trade Show or Expo booth

Posted on March 6, 2018 by Mike Kaselnak

If you have something people want… and I hope you do… then you must get it into their hands or they’ll never know it! You spent a lot of money to buy this booth… and you can’t get people to … Continue reading →

You will never have a problem again if you use these 5 simple steps

Posted on March 6, 2018 by Mike Kaselnak

Trying to overcome objections the same way we did ten years ago, DOES NOT WORK! Why? Because we are now working with Baby Boomers… and Baby Boomers think they know everything! You can’t tell them what’s right or wrong. You … Continue reading →

Want to Get People to Finally Believe You?

Posted on February 13, 2018 by Mike Kaselnak

People love to see other people’s mistakes… how many people watch America’s Funniest Home Videos or watch funny videos on YouTube? Heck! We are almost addicted to watching other people’s mistakes. So, how can you capitalize on this? Show your … Continue reading →

Quiz… Which Way is a Better Way to Spend $1,000 on Marketing?

Posted on February 12, 2018 by Mike Kaselnak

If someone gave you $1,000 and gave you the choice of… Sending out one postcard to 2,000 people that fit your demographic Sending out a series of 10 cards to 200 people that fit your demographic Which would be more … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips, Successful Seminars | Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Do This and Watch Response Rate Go up by 400%

Posted on February 2, 2018 by Mike Kaselnak

This technique is absolutely proven to work. A firm using this technique got a 12% response rate… but that’s NOT the good news… 4.4% actually became appointments in the office! How’s that for a direct mail response? What did they … Continue reading →

4 Ways to Make Your Marketing Finally Work

Posted on January 5, 2018 by Mike Kaselnak

People are hit with hundreds of marketing messages… every.single.day. How do you cut through the clutter? You must be different. Here are 5 ways to do just that… Shock the client and your rival! Have this statement on your website, … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Leads, marketing, Michael Kaselnak, Mike Kaselnak | 2 Comments

Get in front 52 new people in 2018 for $10 a Week

Posted on December 22, 2017 by Mike Kaselnak

Need a simple, easy… and cheap way to get in front of people who want to meet with you? The trick is to spend just a couple of hours a week… consistently… doing a couple of simple and easy tasks… … Continue reading →

The Power of a KISS

Posted on December 11, 2017 by Mike Kaselnak

People returning items is costly, so there has been a lot of research about the cause of all those returns. Here’s what they found… 50% of all “malfunctioning” products were actually working just fine. Buyers just couldn’t figure out how … Continue reading →