Category Archives: Client Referrals

Light Up Your Christmas with New Business and Happy Clients!

Posted on November 27, 2017 by Mike Kaselnak

The Holidays are upon us. What are you doing to capitalize on them? One thing that I did every Christmas Season is to invite all my clients and prospects on a Christmas lights tour. It is always a huge hit! … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

This One Question Tells You Everything You Need to Know About Referrals

Posted on November 17, 2017 by Mike Kaselnak

We all love referrals… they don’t cost anything, and they are much easier to get onboard. So how would you like to predict how many referrals you’ll get next year? Knowing this can help you in a couple of ways… … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Show Your Belly if You Want Your Marketing to Work Better!

Posted on November 8, 2017 by Mike Kaselnak

Show vulnerability… it shocks your prospect. Admit your limitations… talk to the skeptic in your prospect… it is a basic scientific principle of trust. Nobody believes anything is perfect! Remember Volvo’s great sales pitch? “We’re Boxy but We’re Safe” OK, … Continue reading →

Here’s One to Get Your Letters Read…

Posted on September 20, 2017 by Mike Kaselnak

In the age of 140 characters and Twitter, many people will see a letter on letterhead and just give it a once over before chucking it. How can you slow them down and actually get them to pay a little … Continue reading →

This Is How You Can Guarantee Your Client Fortune

Posted on August 21, 2017 by Mike Kaselnak

How would you like to get people to your website? Here’s an idea you could use in many ways, which I’ll discuss in a second. Go to the internet and Google – Custom Fortune Cookies – and you’ll find many … Continue reading →

Host a Happy Hour… get an unending flow of great prospects forever

Posted on July 28, 2017 by Mike Kaselnak

First, find a fun, outdoor place with great happy hour appetizers. Second, put together a list of professionals that share similar clients (CPA’s, Lawyers, Realtors, Mortgage brokers, podiatrist, chiropractors, dentists, etc.). Now, invite them to the happy hour! You want … Continue reading →

The Magical Words to Get Your Press Release Published

Posted on June 26, 2017 by Mike Kaselnak

Marketing expert Jeffery Dobkin gives excellent advice on how to get some free advertising through press releases. Here’s what he recommends… Call the reporter or editor of the periodical you are targeting and ask them, “Are you the person I … Continue reading →

Aloha Summer Income!

Posted on June 16, 2017 by Mike Kaselnak

Aloha can be a greeting or a good-bye. Let’s make this summer a greeting to profits instead of a good-bye. Here’s one way to do it. Have a Client/Friends and Family of Clients/Prospects Luau! People want to have fun in … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Simple Way to Get Referrals

Posted on June 12, 2017 by Mike Kaselnak

Here’s a terrific way to get a new client talking about you…AND what you do. When a client comes on board, send a big bunch of brightly colored balloons thanking them for becoming clients—to their workplace. No logo… no advertising… … Continue reading →

What does your envelope look like?

Posted on May 19, 2017 by Mike Kaselnak

You should treat envelopes as mini-billboards. It’s what people first see. Make sure you are communicating right from that first look. Here are some points to keep in mind: I know you love the name of your company and your … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, Michael Kaselnak | Leave a comment