Category Archives: General

Lights, Camera, Action! The “New” Way to Communicate With Prospects

If you need information or need to know how to do something… where do you go?  If you are like most people, you go to the internet and search for it.  What are the top two search engines?  You probably … Continue reading

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Does Your Website Have These 10 “Must Haves”?

Your website is the first place a potential client is going to go to check you out.  What are they going to find? Go to your own website right now!  And make sure you are doing these 10 things well: … Continue reading

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Free Advertising? Heck Yeah!

What thank-you trinkets do you give your clients when they come onboard?  One that you absolutely should be giving is a cloth, designer shopping bag to bring their new materials home.  And what should be printed predominantly on the outside … Continue reading

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Here’s a Way to Get People to Call You at No Cost!

You have several Centers of Influence in your town that are eager to refer to you!  Who are they?  Bloggers!  Simply type your town name and “blogger” into Google and you’ll get several hits on bloggers in your town.  And … Continue reading

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Turn “Healthy, Wealthy and Wise” Into a Very Profitable Month!

There has been more and more reporting done on the cost of health care… above and beyond what Medicare pays for, or even LTC costs.  Most experts agree out of pocket costs for health care will cost retirees between $170,000 … Continue reading

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You Can Use the Same Marketing that the World’s Best Salesman Used (as named by the Guinness Book of World Records) … and get this—his marketing cost less than $10

This salesman’s record was verified by Deloitte and Touché and placed him at the top of all salespeople.  How did he do it?  What set him apart?  What was his secret? It ends up he does things that you and … Continue reading

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An inexpensive, unique way to get prospects to take your calls

It’s hard to make a sale when nobody will take your call.  So, here’s a way to get people to smile when they find out it’s you on the phone.  Each month send out a postcard celebrating a silly or … Continue reading

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Get 24 High-Net-Worth guys asking to spend the day with you

How much would it be worth to you to spend an afternoon hosting 24 high-net-worth guys?  I am assuming quite a bit.  Here’s how one adviser pulled it off… He first did research to figure out which 100 people in … Continue reading

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Get your website at the top of your Prospect’s online search page

Where does your website show up on the page when your client searches for a financial advisor in your area?  If it isn’t in the top 3… you are missing free business.  Think about it!  These people are actually LOOKING … Continue reading

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The Best Referrals are the Ones You DON’T Ask For!

In this 5-page Whitepaper titled, “How to Create the Best Referrals—the ones you don’t ask for” the author walks you through the process of getting clients to refer to you… without ever directly asking for the referral.  This is important … Continue reading

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