Category Archives: Lead Generation

What do you need to get a high response to your lead generation and client mailings? It ends up being three things: A good headline that is addressed right at your target market A good FREE offer Multiple mailings I’ve … Continue reading →

The most powerful marketing tool has been around for thousands of years and is largely ignored. It has been utilized since the time of the Egyptians.  You’ve been using this kind of marketing since you were old enough to write…Dear … Continue reading →

I am bombarded with lead offers daily…Join us and we’ll give you free leads (I can get free “leads” right out of the phone book)…We will get you a 10% response rate (ask them about their guarantees of a 10% … Continue reading →

You can use handwritten notes for prospecting in two ways.  Immediate results or Great results.  What do I mean by that?  As in anything, the best results require a little extra effort.  But sometimes we need results right now regardless … Continue reading →

There is a gospel rule of marketing that amateurs ignore…Giving up too soon. What am I talking about?  There has been study after study showing how many times you need to touch or contact a prospect client or lead to … Continue reading →

What is the Difference Between a Good Lead and GREAT LEAD? It’s as easy as: “They don’t care how much you know until they know how much you care.” Great Leads contain the answer to: How does your Mother know … Continue reading →

I’m always on the prowl for marketing techniques that are working for our clients. Those ideas may be new or maybe old with a new twist and sometimes even old and nearly forgotten as we’ve found lately. It never ceases … Continue reading →

Hey everyone!  Horsesmouth.com, which in my opinion should be one of the top resources of every financial adviser, had a great article about the power of handwritten notes by Jim Domanski.  It’s great to see so many top consultants like … Continue reading →

We have all experienced the onslaught of junk mail, but is direct mail dead?  Dead?  No.  Ailing?  Maybe. Still according to the Direct Marketing Association, each $1 spent on Direct Mail made on average $11.65.  Now there’s the catch…”on average.”  … Continue reading →