Category Archives: Marketing Tips

Tips to Make Your Facebook Page More Effective

Posted on July 13, 2021 by Michael Kaselnak

Facebook is a fantastic way to build your business organically… if you do it right. Remember, we are talking about your Facebook BUSINESS page, not your personal profile. Do NOT blend the two. Keep them totally separate. Don’t worry, it … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

The Best Testimonials EVER… and you don’t say a thing… and EVERY advisor can use them!

Posted on July 8, 2021 by Michael Kaselnak

We’d all love to use testimonials… they are powerful. However, the rules about using testimonials depends on how you are licensed. So, let’s just talk about the potential ways to use testimonials regardless of whether you are an RIA, registered … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

“So, What do you do?”

Posted on July 1, 2021 by Michael Kaselnak

When someone asks you that question, what do you say? This is a watershed moment for you. You may be talking to your next client… which it costs nothing to find, since you are already talking to them… or you … Continue reading →

5 Myth’s of Financial Advice Marketing

Posted on January 17, 2019 by Mike Kaselnak

Flawless work is enough—NO! Flawless work is expected! It’s the bare minimum. If you think that delivering outstanding results will attract new customers, you are sorely mistaken. It will keep your current clients happy, but will not attract new ones. … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Solve the Puzzle of Getting that Big Hitter to Respond

Posted on January 10, 2019 by Mike Kaselnak

Do you have one person or a group of people that if you landed them… it would be a huge boost to your business? If you are willing to invest a little effort and 6-weeks of your time… here’s a … Continue reading →

Posted in Client Referrals, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Double Your Response Rate with a Tool That’s Sitting on Your Desk

Posted on January 3, 2019 by Mike Kaselnak

Want a simple way to double the chance somebody will respond to your letter or request? Then capitalize on the fact that people need to feel they are getting personal attention. In several tests (neurosciencemarketing.com), it was found that when … Continue reading →

Posted in General, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Want a terrific AND totally compliant way to use testimonials?

Posted on December 13, 2018 by Mike Kaselnak

We all know testimonials are VERY effective… but Registered Reps have to be very careful about using them… and RIAs aren’t allowed to use them at all… OR ARE THEY? You should have a small group of client Ambassadors that … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Get Your Mail Read… and, make a killer case for your offer

Posted on December 10, 2018 by Mike Kaselnak

Advisors have two problems… their marketing is ignored by great prospects… and the few that look at it are not impressed. You can solve both problems with a little ingenuity. Combine 3 things: Technology Personalization And expand your message with … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Make it really “Sticky”

Posted on December 4, 2018 by Mike Kaselnak

Business cards are a waste of money… UNLESS you make them sticky (more about that in a second). Think about it… what percentage of business cards do you hold onto. Okay, now divide that number by 10… and that’s the … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Grab Your Prospects by the Nose

Posted on November 26, 2018 by Mike Kaselnak

Do you want people to actually keep your mailers, letters and postcards… instead of throwing them away? And maybe even share it with their friend, neighbor or relative? Because… the longer they keep it around… the more likely they are … Continue reading →