Tag Archives: Lead Generation

Where is the Best Place to Advertise?

As in everything in life… there is no best.  Everything has advantages and disadvantages.  The following table gives you the pros and cons of each.

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Meet in a Surprising Place!

People remember different.  They seek out different.  So, if you want to get in front of a group of people, try something different.   Restaurants are worn out, expensive and boring.  Why not try something different?  Try “destinations.”  Places where people … Continue reading

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This Sales Letter Netted 4 Big Clients

In today’s “Don’t have time to read no sales letter” environment… it is still possible to grab someone’s attention and get them to call you. Here’s an idea from an advisor I know who closed 4 big cases using it.  … Continue reading

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This Tool Can Close Large Cases… it’s been around for hundreds of years… and most advisors ignore it

What is the tool?  A handwritten note.  The year I made $967,000 I sent out over 200 handwritten notes a month.  In fact, many of my large cases I credit to those handwritten notes.  Not sure of how handwritten notes … Continue reading

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3 Ways You’ve Never Thought About to Leverage Morningstar for More Sales

We’ve all used Morningstar for years… but you’ve probably never seen it used this way!  I suspect it’s almost the polar opposite to how you’ve been using it.  Find out how leveraging just 3 obscure parts of the Morningstar can … Continue reading

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Become an instant EXPERT!

We’ve all done it… we go to YouTube to figure out how to do something.  It’s truly hard to beat a YouTube video when it comes to learning something really fast.  So what do YOU know… that your best client … Continue reading

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10 Inexpensive Ways to Bring in New Business

Before you do anymore marketing… it’s essential that you spend time coming up with a Unique Selling Proposition or Elevator Speech.  If you don’t know what makes you different from your competition… people have no reason to come to see … Continue reading

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“Say it again, Sam”

There is a fact that great communicators have used for hundreds of years… if you say something often enough, it becomes truth.  Just look at how this phenomenon works in today’s political arena.  If a candidate repeats something long enough… … Continue reading

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Compound Your Marketing!

You’ve been telling your clients to compound their returns for years… are you doing the same?  Do you regularly contact and market to a list of ALL THE PEOPLE YOU’VE EVER TALKED TO ABOUT YOUR BUSINESS? If not, you are … Continue reading

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The Halo Effect

Your place of worship has many people that could benefit from your expertise… however, if you are like me, you feel uncomfortable approaching people in this environment.  This is a place of worship, not a business, right?  These are people … Continue reading

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