Tag Archives: Marketing Organizations

How do you, me and other people process information?  50% process based on what we see… 38% primarily on what we feel… and just 7% on what we hear.  So, how do you capitalize on this? You want to use … Continue reading →

By the time someone has reached their early 50’s, they have had to make nearly 8 billion… billion with a B… decisions.  Up to this point, many of those decisions were well thought out.  However, after making so many decisions, … Continue reading →

Research by the Boomer Project has shown that retirees (Boomers) have 6 dominant traits: Entitlement Personal Gratification Work ethic Control Optimism Won’t accept the status quo Are you leveraging these traits in your marketing and business? You can tap into … Continue reading →

You want more referrals?  You must WOW your clients.  Just keeping them satisfied may keep them as clients, but it isn’t going to get them to refer to you.  You must give them something to brag about.  Something that your … Continue reading →

If I Googled you and your business, would I see Google reviews?  If so, how many… how old… how many stars?  In today’s world, reviews matter.  How much time and effort are you putting toward your reviews and image? Would … Continue reading →

Are people skeptical?  Do they ever trust us right out of the gate?  No. We are in a Catch 22.  They won’t work us until we can show that we care… but we can’t show that we care until they … Continue reading →

What is that thing that retirees love?  Their grandkids!  And on average they spend $2,500 a year on them!  They buy toys… take them on vacation… help with tuition.  And remember, that $2,500 is on average.  That means the affluent … Continue reading →

In their book, Boomer Consumer, Matt Thornhill and John Martin lay out exactly what Boomers want and how to get them into your office.  There is a wealth of information in the book, but I’d like to just talk about … Continue reading →

One of my favorite movie quotes from Field of Dreams.  It applies to so much in life… including our business life.  So, what do you need to build for clients to come to you?  Value.  But here’s the kicker… you … Continue reading →

As we near summer, many of us tend to take our foot off the gas in our business… and spend more quality time with our families and having fun.  BUT… why not do both?  Your clients would love to meet … Continue reading →