Tag Archives: Marketing Organizations

I Know I Should Do This… but I’m not very good at it!

Does your website need improvement?  Need help writing your press release?  Is your business card boring and forgettable?  You’d like to begin creating video content, but you aren’t sure how to get started or the best way to do it? … Continue reading

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Best Advertising You Don’t Pay For…

Do you know something that you wish you could tell prospective clients about?  Do you want to get hundreds of thousands of people to pay attention to what you have to say?  Is there an idea you have that you … Continue reading

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Emotional selling works… but which emotions are the most powerful?

Any good salesperson knows that emotions are what motivates people to buy… much more so than logic.  So, the question is, what emotion works best to get people to buy from you?  Well, lucky for us, smart people (Stanford University) … Continue reading

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50% of Clients Want This… are You Giving It to Them?

According to leading research by HubSpot, more than 50% of clients want to see videos from companies they are considering.  There are many advantages to utilizing videos as part of your marketing and branding efforts: As just stated, people want … Continue reading

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This Tool Can Close Large Cases… it’s been around for hundreds of years… and most advisors ignore it

What is the tool?  A handwritten note.  The year I made $967,000 I sent out over 200 handwritten notes a month.  In fact, many of my large cases I credit to those handwritten notes.  Not sure of how handwritten notes … Continue reading

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Are You Accidentally Hiding from Your Clients?

In a recent conversation with Prezmark, a digital content marketing firm designed especially for financial advisors, social media and your digital footprint have jumped to a new level of importance.  The founder Devin Taylor shared with us his insight and … Continue reading

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What Is Your Image?

What do people think about you and your company?  They used to drive by your building to “check you out.”  That is no longer the case.  Now, they check you out by going online.  What do they see? Check out … Continue reading

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If You Are Good at This… Prospects Are 4 Times More Likely to Buy

Before I tell you what “this” is, let me say that we all know we should be good at it… but very, very few of us are.  Why?   Because we have been given horrible advice on how to do it … Continue reading

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This Headline (and technique) Gets Quality People in Your Office

How many of your prospects would like to know how to pay less than 1% tax on their investment income?  So, instead of paying 12%, 22%, 24%, 32%, 35% or 37% on their returns and interest… paying just 1%.  Do … Continue reading

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Do This to Finally Get Retirees to Read Your Marketing

Most retirees fall into the category of Boomer.  A lot of research has been done on how to catch a Boomer’s attention.  It ends up, it’s music.  Not actual music, but lyrics that bring them right back to their youth.  … Continue reading

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