Tag Archives: Marketing Organizations

New sales research from this year gives us a window into what clients want from us. 69% – Want us to listen to their needs 61% – Tell us NOT to be pushy 61% – Want us to provide relevant … Continue reading →

Your website, Facebook page and LinkedIn are the modern equivalent of your brick-and-mortar store front.  What do your clients and prospective clients see when they research you online? And how are you using social media to grow your reputation and … Continue reading →

LOHAS is the acronym that stands for Lifestyle of Health and Sustainability.  It is represented by 26 million Boomers in the U.S.  These people are concerned about personal health and the well-being of both themselves and the environment. These people … Continue reading →

Research and surveys show some interesting statistics when it comes to how salespeople spend their time during the workday: 33% Talking to clients 21% Writing emails 17% Entering data 17% Prospecting and marketing 12% Conducting internal meetings This is for … Continue reading →

Most disease outbreaks never make it to epidemic proportions.  So what actually causes a disease to reach epidemic proportions?  If you understand this, you understand how epidemic marketing works. An epidemic starts with one person. If the conditions are just … Continue reading →

You need to show them all the tricks that bankers, brokers, accountants and attorneys play on them. It’s like this: If a magician shows you how he cuts a lady in half, can he ever trick you with that again? … Continue reading →

Beating a Dead Horse It is has been stated in many studies about the retirement market that, depending on the study you look at, only 13% of retirees will ever attend a seminar.* This fact has been staring us in … Continue reading →

Tapping into the Small Business owner market can be one of the best things for your practice.  It takes very little effort, but it requires patience.  It’s well worth the effort in the end.  IF… you do it the right … Continue reading →

People want their lives to be easier.  They generally don’t like to research; they just want to know how to get things done.  You can easily capitalize on that by utilizing Cheat Sheets as a marketing tool. Cheat sheets are … Continue reading →

Drip, drip, drip.  According to research by Invespcro.com: 60% of customers say “NO” four times before saying “YES”; whereas 48% of salespeople never make a single follow-up attempt. 80% of sales require 5 follow-up calls and emails 70% of salespeople … Continue reading →