Tag Archives: marketing

How do you get prospects’ attention?  The media’s attention?  Think about running a contest.  People love to show people how good they are at things.  A contest generates excitement and can easily get picked up by the media and get … Continue reading →

The use of cell phones and voice mail in today’s world can sometimes make you wonder if you’ll ever talk to a person live, ever again.  This reality can often lead to you having a sense of complacency.  And when … Continue reading →

How you can use the same Tipping Point, Hush Puppy shoes utilized, to sell 400% more shoes in just one year.  I used it to make $360,000 from referrals alone.  Get the white paper, “Increase Your Income by $360,000 a … Continue reading →

There has NEVER been a better time to advertise than right now… IF you have a Unique Selling Proposition that works.  There are so many places you can post your USP for free!  Local chat rooms… neighborhood blogs… church bulletins… … Continue reading →

Studies show that people read the salutation first… and then skip to the bottom and read the p.s.  So it is essential that you write a powerful post script.  Your p.s. should refer to your most bewitching benefit, and your … Continue reading →

Is this a cure-all?  It requires work… both mental and physical… and many advisors are allergic to both.  But… if you are willing to put in the effort, this tool works!  How well?  Here are the numbers you should work … Continue reading →

AARP The Magazine and AARP Bulletin have over 22 million subscriptions.  Number 3?  Costco Connection at 13 million… and number 4 is Better Homes and Gardens at 7 million.  What do 3 out of those 4 have in common? Their … Continue reading →

One of the best ways to grow your business is to put yourself between a client and the transfer of money.  Here’s a great example of how to do that. Many empty nest baby-boomers are considering downsizing to a more … Continue reading →