Tag Archives: marketing

Creating a “Good” Epidemic

Posted on September 16, 2021 by Michael Kaselnak

Most disease outbreaks never make it to epidemic proportions. So what actually causes a disease to reach epidemic proportions? If you understand this, you understand how epidemic marketing works. An epidemic starts with one person. If the conditions are just … Continue reading →

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Be the Whistle Blower!

Posted on September 9, 2021 by Michael Kaselnak

You need to show them all the tricks that bankers, brokers, accountants and attorneys play on them. It’s like this: If a magician shows you how he cuts a lady in half, can he ever trick you with that again? … Continue reading →

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How to Reach the 87% of Retirees that Don’t Respond to Marketing

Posted on September 2, 2021 by Michael Kaselnak

Beating a Dead Horse It is has been stated in many studies about the retirement market that, depending on the study you look at, only 13% of retirees will ever attend a seminar.* This fact has been staring us in … Continue reading →

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Getting the Millionaire Next Door… Part Deux

Posted on August 19, 2021 by Mike Kaselnak

Tapping into the Small Business owner market can be one of the best things for your practice. It takes very little effort, but it requires patience. It’s well worth the effort in the end. IF… you do it the right … Continue reading →

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Become a Resource

Posted on August 12, 2021 by Michael Kaselnak

People want their lives to be easier. They generally don’t like to research; they just want to know how to get things done. You can easily capitalize on that by utilizing Cheat Sheets as a marketing tool. Cheat sheets are … Continue reading →

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Chinese Water Torture… in a good way

Posted on August 5, 2021 by Mike Kaselnak

Drip, drip, drip. According to research by Invespcro.com: 60% of customers say “NO” four times before saying “YES”; whereas 48% of salespeople never make a single follow-up attempt. 80% of sales require 5 follow-up calls and emails 70% of salespeople … Continue reading →

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Tips to Make Your Facebook Page More Effective

Posted on July 13, 2021 by Michael Kaselnak

Facebook is a fantastic way to build your business organically… if you do it right. Remember, we are talking about your Facebook BUSINESS page, not your personal profile. Do NOT blend the two. Keep them totally separate. Don’t worry, it … Continue reading →

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The Best Testimonials EVER… and you don’t say a thing… and EVERY advisor can use them!

Posted on July 8, 2021 by Michael Kaselnak

We’d all love to use testimonials… they are powerful. However, the rules about using testimonials depends on how you are licensed. So, let’s just talk about the potential ways to use testimonials regardless of whether you are an RIA, registered … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

“So, What do you do?”

Posted on July 1, 2021 by Michael Kaselnak

When someone asks you that question, what do you say? This is a watershed moment for you. You may be talking to your next client… which it costs nothing to find, since you are already talking to them… or you … Continue reading →

3 Keys to Successful Marketing

Posted on June 9, 2021 by Michael Kaselnak

How you spend your marketing dollars, is one of the most important determiners of your profitability. Your marketing needs to work to bring in profits… instead of draining your bank account. The good news is that ultimately, marketing is simply … Continue reading →

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