Tag Archives: Michael Kaselnak

5 Myth’s of Financial Advice Marketing

Posted on January 17, 2019 by Mike Kaselnak

Flawless work is enough—NO! Flawless work is expected! It’s the bare minimum. If you think that delivering outstanding results will attract new customers, you are sorely mistaken. It will keep your current clients happy, but will not attract new ones. … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Solve the Puzzle of Getting that Big Hitter to Respond

Posted on January 10, 2019 by Mike Kaselnak

Do you have one person or a group of people that if you landed them… it would be a huge boost to your business? If you are willing to invest a little effort and 6-weeks of your time… here’s a … Continue reading →

Posted in Client Referrals, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Double Your Response Rate with a Tool That’s Sitting on Your Desk

Posted on January 3, 2019 by Mike Kaselnak

Want a simple way to double the chance somebody will respond to your letter or request? Then capitalize on the fact that people need to feel they are getting personal attention. In several tests (neurosciencemarketing.com), it was found that when … Continue reading →

Posted in General, Marketing Tips | Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Marketing Organizations, Michael Kaselnak, Mike Kaselnak | Leave a comment

Want a terrific AND totally compliant way to use testimonials?

Posted on December 13, 2018 by Mike Kaselnak

We all know testimonials are VERY effective… but Registered Reps have to be very careful about using them… and RIAs aren’t allowed to use them at all… OR ARE THEY? You should have a small group of client Ambassadors that … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Get Your Mail Read… and, make a killer case for your offer

Posted on December 10, 2018 by Mike Kaselnak

Advisors have two problems… their marketing is ignored by great prospects… and the few that look at it are not impressed. You can solve both problems with a little ingenuity. Combine 3 things: Technology Personalization And expand your message with … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Make it really “Sticky”

Posted on December 4, 2018 by Mike Kaselnak

Business cards are a waste of money… UNLESS you make them sticky (more about that in a second). Think about it… what percentage of business cards do you hold onto. Okay, now divide that number by 10… and that’s the … Continue reading →

Posted in Client Referrals, General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Grab Your Prospects by the Nose

Posted on November 26, 2018 by Mike Kaselnak

Do you want people to actually keep your mailers, letters and postcards… instead of throwing them away? And maybe even share it with their friend, neighbor or relative? Because… the longer they keep it around… the more likely they are … Continue reading →

Unique Invitation Gets Investors Attention

Posted on November 14, 2018 by Mike Kaselnak

If everyone’s marketing looks the same… you are going to get diminishing returns on your marketing. You’ve GOT to do something different to catch people’s eye. That’s why I love this mailer! It taps into what’s happening in the news… … Continue reading →

More than Triple Your Prospects Rate of Return… INSTANTLY

Posted on October 25, 2018 by Mike Kaselnak

Most brokerage cash accounts are paying 0.1 to 0.3% interest. It is very simple, even in the low interest rate environment that we are in to find an FDIC insured savings account paying around 2% interest. Presto! You’ve given them … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment

Package Your Offer the Right Way…literally

Posted on October 23, 2018 by Mike Kaselnak

It is more and more difficult to get people’s attention… and if you don’t get their attention, you aren’t going to be able to show them how much what you offer, can help them. So, why not package your offer … Continue reading →

Posted in General, Lead Generation, Marketing Tips | Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak | Leave a comment