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Tag Archives: Michael Kaselnak
What Are the 3 Things People Need BEFORE They Buy?
Validation Reciprocity Safety Validation—People want to know they are doing the right thing. There are a number of ways you can help alleviate this worry. The best thing to do is to give them a case study like their personal … Continue reading
Posted in General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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This Is How You Can Guarantee Your Client Fortune
How would you like to get people to your website? Here’s an idea you could use in many ways, which I’ll discuss in a second. Go to the internet and Google – Custom Fortune Cookies – and you’ll find many … Continue reading
On Your Marks… Get Set… Go!
Timing is everything. How’s your timing? There are events in the news that cause large amounts of money to move quickly. Do you have a plan to capitalize on them? Are you ready with an email or postcard to zip … Continue reading
Posted in General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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Host a Happy Hour… get an unending flow of great prospects forever
First, find a fun, outdoor place with great happy hour appetizers. Second, put together a list of professionals that share similar clients (CPA’s, Lawyers, Realtors, Mortgage brokers, podiatrist, chiropractors, dentists, etc.). Now, invite them to the happy hour! You want … Continue reading
Host an Event for Free
This is for you to get your clients to bring their friends to meet you. You can do it at a number of different places, but one that I like is at a golf course. Here’s why. Many golf courses … Continue reading
Posted in General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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7 Easy Ways to Get Quoted in Your Local (or even National) Media!
It’s always great to be able to put “As seen in…” on your website, marketing, etc. So how do you get quoted? There are many ways to do this effectively, but my favorite is to be the contrarian. Simply write … Continue reading
Posted in General, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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The Magical Words to Get Your Press Release Published
Marketing expert Jeffery Dobkin gives excellent advice on how to get some free advertising through press releases. Here’s what he recommends… Call the reporter or editor of the periodical you are targeting and ask them, “Are you the person I … Continue reading
Aloha Summer Income!
Aloha can be a greeting or a good-bye. Let’s make this summer a greeting to profits instead of a good-bye. Here’s one way to do it. Have a Client/Friends and Family of Clients/Prospects Luau! People want to have fun in … Continue reading
Posted in Client Referrals, General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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Simple Way to Get Referrals
Here’s a terrific way to get a new client talking about you…AND what you do. When a client comes on board, send a big bunch of brightly colored balloons thanking them for becoming clients—to their workplace. No logo… no advertising… … Continue reading
Excellent Whitepaper to set yourself apart from your competition
One of the top concerns for people age 55+ is health care in general… and long-term care specifically. I’ve created a whitepaper called, “10 Secrets Your Long-Term Care Salesperson Won’t Tell You.” You may use it for both prospecting and … Continue reading
Posted in General, Lead Generation, Marketing Tips
Tagged 5Q, 5Q Group, financial advisor, financial marketing, Lead Generation, Leads, marketing, Michael Kaselnak, Mike Kaselnak
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