Tag Archives: Michael Kaselnak

This Tool Can Close Large Cases… it’s been around for hundreds of years… and most advisors ignore it

What is the tool?  A handwritten note.  The year I made $967,000 I sent out over 200 handwritten notes a month.  In fact, many of my large cases I credit to those handwritten notes.  Not sure of how handwritten notes … Continue reading

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Bump People into Your Office

This is probably the most off the wall and successful marketing I’ve ever seen.  The advisor spent $4.00 with Vistaprint… and made over $120,000 (and counting because it’s still working).  What did he do? He came up with a great … Continue reading

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Become an instant EXPERT!

We’ve all done it… we go to YouTube to figure out how to do something.  It’s truly hard to beat a YouTube video when it comes to learning something really fast.  So what do YOU know… that your best client … Continue reading

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Simple Guide to Having People in Your Area Find You Online

Almost nothing is better than having someone find us online.  It’s free.  It means they are actually looking for help.  And they are reaching out to us… instead of us reaching out to them.  That means they are already leaning … Continue reading

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What’s the Best Way to Get in Front of Business Owners?

Business owners are busy.  They don’t have time for small talk.  They want you to get to the point… “What can you do for me?” So what is the best way to demonstrate what you can do for them?  The … Continue reading

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Make Clients AND Prospects Happy by Asking These Two Simple Questions

What do people really think about you and how you treat them?  Are there weak spots?  Are there strong traits you could trumpet?  A simple two question survey will tell you just that.  You’ll get more clients to answer the … Continue reading

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10 Inexpensive Ways to Bring in New Business

Before you do anymore marketing… it’s essential that you spend time coming up with a Unique Selling Proposition or Elevator Speech.  If you don’t know what makes you different from your competition… people have no reason to come to see … Continue reading

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“Say it again, Sam”

There is a fact that great communicators have used for hundreds of years… if you say something often enough, it becomes truth.  Just look at how this phenomenon works in today’s political arena.  If a candidate repeats something long enough… … Continue reading

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Compound Your Marketing!

You’ve been telling your clients to compound their returns for years… are you doing the same?  Do you regularly contact and market to a list of ALL THE PEOPLE YOU’VE EVER TALKED TO ABOUT YOUR BUSINESS? If not, you are … Continue reading

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The Halo Effect

Your place of worship has many people that could benefit from your expertise… however, if you are like me, you feel uncomfortable approaching people in this environment.  This is a place of worship, not a business, right?  These are people … Continue reading

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