Tag Archives: Michael Kaselnak

A Simple Eye-Opener for Your Clients

I have used this simple illustration to sell lots of annuities… People have been told over and over to buy and hold and their accounts will come back… and they do, but how does that affect someone who is retired? … Continue reading

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Happy Anniversary… You’re On My Mind! Can generate lots of business.

Every major marketing company and retailer can tell you how profitable a personalized… surprise contact is.  Why our industry doesn’t use this fact baffles me.  You NEED to do this!  It’s cheap and effective. Here’s I use it.  I send … Continue reading

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How to be at the Right Place at the Right Time (in other words put yourself in front of money when it is moving)

The easiest way to make more money with NO marketing cost is to put you in front of people when they are making financial decisions.  This simple form does just that.  You should have it in all of your client’s … Continue reading

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Have People Pay You to Market to Them

This concept has been around for ages but few advisors take advantage of it. I know an advisor in the town I live in that has a huge practice and he’s never spent a dime on marketing… in fact, people … Continue reading

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Client says, “This article says your product is horrible”

What do you say? AGREE WITH THEM!  Don’t get defensive… agree with them.  When you do this it always puts the client back on their heels.  They did not expect this.  Argument over… almost. You are never going to win … Continue reading

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The “It’s Over” Checklist

Though we hope it never happens to our clients… sometimes they get divorced.  I’ve created a helpful checklist for those clients that are considering or pulling the trigger on getting divorced. If you’d like that checklist to add to your … Continue reading

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Please Leave a Message… But Make it a Good One!

Please leave a message.  How many times a day do we hear it from our client’s phones… or do we deliver the same message to our client’s ears?  Too many. So here’s the question.  Are you treating it like a … Continue reading

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How Do You Simply Explain High Yield Risk

Have you ever had a client bring in some article or tell you that they’ve heard about some fantastic yield?  You know it’s rife with danger, but how do you explain it to them? Here’s a great little drawing by … Continue reading

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5 Ways to Capture Prospects Emails

Email is the easiest and cheapest way to market to your prospects but how do you get their email addresses? Here are 5 ideas: First and foremost have an offer on your website—that could be a free book, a free … Continue reading

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Have FAITH in Growing Your Business

You have lots of friends and acquaintances at your place of worship.  These are people you like and they like you. They would be the perfect client but… you don’t want to be seen as trolling for business. There is … Continue reading

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